My graphic design class is learning about logos, making logos, drawing logos…and the whole lot. So, I was noticing logos lately, distinguishing them between the poorly designed and the excellent. I came across inspiredology.com,
a site designed to ‘inspire’ other designers. Here are some logos that I found particularly appeasing (source: Chad in inspiredology.com) :






All of these logos are simple, clean, and express their company/sites well. Looking at “Biomondego“, the leaf suggests something in the nature. Whatever this company is, it surely has to do something with biology, hence “Biomondego”. Also, the logo shape is a “B“, suggesting its first letter of the company. Not only that, the green color and the simplicity of the logo adds on to a company that you can trust. Now, take a look at the font. “Bio” is emphasized by making it a lighter green color and bolded, meaning they take whatever they do seriously. The font is rounded and friendly looking, as if they are saying, “It’s okay, we are safe“. Likewise, all the other logos here have its distinct personality and character.
At first when I enrolled in the graphic design class, I thought it was going to be a piece of cake. I mean, the drawings didn’t have to realistic, so how hard can it get? But no. Making a logo takes a long time and effort, with an occasional scream of frustration. Here are the rough steps for what I had to do to make my logo (still in the making):
1. Think of an object that you want to represent.
(At this time in class, I was so bored and uninterested in this topic that I picked whatever in sight, which was a pair of speakers….a huge mistake)
2. Research everything and anything about your object, including history, companies, logos, designs, etc. to make sure you do not make the same logo.
(We had to present this in front of the class with 20 visual imitations of our objects. I had such a hard time coming up with different speakers, that at the end I made a speaker out of spray cans. Our graphic design teacher told us that in real life situations, we had to present our logos to companies. Meaning, speaking skill is a must.)
3. Based on your research, declare your company name, with a specific personality (i.e. ‘fun’, ‘exciting’), age group, goals, visions, etc.
(My company name, after a long, agonizing 10 minutes, was Cleareal. It is an unique, amiable speaker designing company targeted to ages between 12~19. We aim to design quality speakers with an interesting shape and color. It is small at powerful enough to fill a whole room, and there are various designs to chose from.)
4. Sketch 20 drawings of your company’s logo, keeping in mind its personality and goals.
(We had to draw with a single black 0.5 tip marker. Tedious, as well as annoying. Then we came together as a class and voted for each person’s best three, with feedbacks and criticisms.)
5. Choose your best three logos, and elaborate more on each of them. Sketch 20 more variations for each logos.
(Meaning, 60. With the same marker. All in order to find the perfect logo.)
6.When you have chosen your BEST logo, and it’s BEST moderation, move on to sketching this in the computer.
And this is where I am right now, and we are not even half way done. Excruciatingly painful, considering I am a newbie at Adobe Illustrator. The people on my table, who are all seniors and suffering from senioritis, scream occasionally in frustration. Once, my friend next to me decided to make weird turkey sounds. When I asked what’s up, she said she couldn’t do such work that takes so much concentration. Anyway, this class made me realize my future life in college: computers, screams, weird sounds, dark circles, extra strong coffee, and patience.
Maybe I should start learning yoga.
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But the one thing that makes us serious is art. Creating art, criticizing art, observing art…anything involving art and its form.
love the smell of a fresh new paper.













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