&art.designcindyoh on 06 Jan 2008 10:11 am
As the days go by, I’m getting more and more interested in advertising, and how it influences people and their lives.
I was ‘blog surfing’ just recently, and found this great article called :
by Tara, a freelance designer.
She went through step by step, starting from waking up with a clock that you chose to buy for various reasons to riding your car that definitely was influenced by advertisement.
Likewise, our lives are always bombarded by advertisements and designs. You cannot escape it, you cannot deny it…it’s ubiquitous. Like Tara, I will add on to the list of things that influences us every day.
You come back home from work…
and you see buildings with its company logos, all trying to grab your eye’s attention.
You pass numerous billboards advertising their product, either with a woman or with
a witty remark that makes you smile. You see stores with their red lights glaring back at you,
as you park your car in the parking lot of a supermarket. Of course, you chose this
convenience store because their ads bombard you in the morning on TV, newspapers, internet,
about how fresh and new their products are.
You go in to the supermarket….
and it’s an advertising heaven. You see logos, SALE signs, “20% off” signs everywhere.
From the ground to the top of the ceiling, you see canned soups from 15 different brands
all competing to be in your grocery basket. You move on to the cereal section, and see more
brands. There’s a tiger, a monkey, a leprechaun, all holding their spoons and beaming back
at you. However you chose the one that says “LOW-SUGAR, LOW-FAT” because you believe
that that will actually prevent you from obesity.
You go back home…
and set your groceries on the kitchen table, and throw your jacket on the sofa. You turn on the T.V.,
exhausted, from work and from all the positive “buy me! buy me!” words all over the place. But when
you turn on the T.V., you are instantly mesmerized in the pizza commercial that slowly lures you to the
telephone. You order a pan of large pizza, with extra cheese, and sit back to flip more channels and see
more advertisements.
——-
Wow, that was fun. If we look at all the advertisements that influence our lives, and take notice of each one of them, it would take years. All the logos that flash across our eyes, all the phrases and mottos…it’s countless. It’s amazing how advertisements has gotten so prominent in our lives.
photo credited to: roadsidepictures, dreamer7112
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